THE BOOKS

More than twenty‑five years of rooms, written down.

The pitch, the person, and the plan. Three books for founders, from someone who has been the founder, the coach, and the judge.

Pitch Perfect by Tiffany Joy Basse The Conscious Leader by Tiffany Joy Basse The Growth Code by Tiffany Joy Basse

I wrote these three books for the entrepreneur I used to be, the one walking into rooms with all the conviction in the world and none of the map. They come out of more than twenty-five years in the arena: founding companies, raising millions, selling to a media giant, coaching hundreds of founders on three continents, and now reading pitches from the far side of the table as managing director of an impact venture fund. Each book stands alone. Together they cover the three jobs every founder actually holds: telling the world, leading the people, and growing the company.

BOOK ONE · TELLING THE WORLD

Pitch Perfect

Raising Money, Winning Rooms, and Saying It Like You Mean It

The moment your company comes out of your mouth.

My first pitch ever earned a standing ovation from fifteen angel investors and not one dollar; the $2.2 million came later, from a friend, a hallway, and a misaddressed email. That gap, between being admired and being believed, is where this book lives.

It covers every pitch a founder really gives: investors, customers, the engineer you cannot afford, the partner, the press, and the sixty seconds of silence that once turned a three-page proposal into a million-dollar deal. The famous pitch is the smallest part of the job; the hallways decide the rest.

Each chapter closes with One Rehearsal to run before your next pitch and Three Signals to read in the room, because a pitch is a transfer of belief, and belief can be practiced.

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BOOK TWO · LEADING THE PEOPLE

The Conscious Leader

Empowering the Next Generation of CEOs

Who you have to become so the company does not consume the person building it.

This is the inside game: the candor that builds teams worth leading, the composure that holds when the technology dies on live television with a First Lady standing beside you, and the self-respect that let me sit silent for a year and negotiate a media giant to ten times its opening offer.

It is about presence over performance, listening as a leadership instrument, and the difference between the costume you serve and the power you actually carry. I spent years dressing to disappear in rooms full of gray suits before I learned that lesson; this book is the shortcut past those years.

If your company is a rocket ship, this book is about the human strapped in front, leading in her own clothes.

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BOOK THREE · GROWING THE COMPANY

The Growth Code

A Playbook From Seed to Series A

The outside game, seed to Series A.

This is the numbers that fit on an index card, the channels that earn their keep, the content engine that carried my company to millions of readers on exactly one paid ad in eleven years, and the honest uses of AI.

I have screened a thousand startups from the investor's chair, and most of them died of the same handful of mistakes: growth bought before it was earned, metrics that flattered instead of informed, and pitches full of good products nobody grew on purpose.

This book is everything I would tell a founder in a first meeting if the meeting had no clock.

READ THE BOOK

25+

YEARS

of founding, raising, and coaching in Silicon Valley

1,000

STARTUPS

screened from the investor's chair

3

BOOKS

the pitch, the person, and the plan

BONUS FOR FOUNDERS

The Rocket‑Ship Team Lists

Eleven one-page lists that carry the talk into the work week: the best hiring strategies, my favorite interview questions and the answers to listen for, the red flags, the biggest mistakes, managing brilliant people who disagree, resolving conflict, building camaraderie, staying calm when everything shakes, managing to personality styles, keeping your best people, and letting someone go with grace.

A free companion to the books, designed to print, share, and pin above your desk.

DOWNLOAD THE TEAM LISTS
Tiffany Joy Basse
ABOUT THE AUTHOR

Tiffany Joy Basse

Serial entrepreneur, impact investor, and keynote speaker. Founder of MsMoney, launched with First Lady Hillary Clinton and a million dollars of free press; twenty years coaching women CEOs through Astia, whose founders have raised over two billion dollars; teacher and judge at UC Berkeley and Stanford; and co-founder of OM Fund, an impact venture fund investing in People, Planet, and Profits.

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